The UFC has announced a new global sponsorship/licensing deal with Timex per Sports Business Journal. The watchmaker will make more than 60 UFC-logoed products next year including watches, wearables and clocks per Adam Stern of the SBJ. The deal is for seven figures a year over four years. Adding to its robust portfolio of sponsorships, […]
UFC
UFC on ESPN 31 draws 592K viewers
UFC on ESPN 31 drew 592,000 viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. The prelims drew 400,000. The event featured Jose Aldo as he defeated Rob Font via unanimous decision. The main card began 7pm PT on the west coast. It finished 7th overall in the cable ratings with a heavy amount […]
UFC on ESPN 31 bonuses
UFC on ESPN 31 took place on Saturday at The Apex in Las Vegas. The event had some solid performances from athletes vying for the extra $50K bonus. The fight of the night went to Cheyanne Vlismas and Mallory Martin. The strawweight battle between the two produced an action-bout with Vlismas (formerly Buys) earning her […]
UFC partners with American Gaming Association
As we head into another Saturday night with the UFC, an interesting tweet came through the American Gaming Association which indicated it is partnering with the UFC. .@ufc Fight Night is tonight! #UFCVegas44@AmericanGaming and UFC are partnering to remind you to #HaveAGamePlan to bet responsibly if you’re getting in on the action. Find resources: https://t.co/ZymdfAQV0K […]
Kevin Lee released by UFC
MMA welterweight Kevin Lee was released by the UFC today as first reported by MMA Fighting. Lee was on a recent losing streak but his agent posits that this ending, could be the start of something good. Lee had multiple fights left on his promotional agreement per his agent Marquel Martin. He also told Ariel […]