Dana White recently spoke with ULTMMA on a variety of topics including the UFC’s position on sports sponsorships: Payout Perspective: The business model that got the UFC to this point, is not the exact same business model that the UFC needs in order to reach the next level or upper echelon of the sporting world. The kind of growth […]
UFC
TUF 10 Breaks Another Ratings Record – 3.7 HH (5.3 million viewers)
Last night’s episode of The Ultimate Fighter: Heavyweights drew a series record across all metrics and demographics: Spike TV’s “The Ultimate Fighter: Heavyweights” is the undisputed ratings champ on Wednesday nights. The most recent episode of the tenth season of “The Ultimate Fighter” drew 5.3 million viewers, peaking at a staggering 6.1 million viewers on […]
UFC 103: 400,000 buys (Meltzer)
Dave Meltzer of the Wrestling Observer reports in his latest newsletter that UFC 103 managed to reach the 400,000 plateau. At press time, the numbers for the 9/19 battle look like the Floyd Mayweather vs. Juan Manuel Marquez fight did 1 million buys in North America, putting it No. 2 on the list of shows […]
Publicity at the Core of UFC Hype Machine
What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]
Golden Boy Challenges UFC, White
Kevin Iole of Yahoo! Sports posted an interesting piece this afternoon detailing the results of Mayweather-Marquez, in addition to Golden Boy Promotions CEO Richard Schaefer’s challenge to the UFC in regards to their PPV figures. Schaefer questioned the legitimacy of UFC pay-per-view results that were leaked. He said HBO is a publicly traded company that […]