Welcome to another edition of Payout Perspective. In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]
Bellator
Bellator 125: 742,00 viewers
MMA Payout has learned from a Nielsen source that Bellator drew 742,000 viewers. It also received the highest rating of the season in the coveted males 18-34 demo. The highest quarter hour was the during the 10:45-11:00pm slot which drew 937,000 viewers. Payout Perspective: The main event which saw Melvin Manhoef KO Doug Marshall in […]
Bellator 124 Live +3 scores over 1.4M
MMA Payout has learned from a Nielsen source that the Live +3 numbers (also known as DVR plus 3) increased Friday’s Bellator ratings to 836,000 viewers with a peak viewership of 1.429 viewers. 23 minutes of the Bellator 124 on Spike TV had an average audience of 1 million viewers. Bellator 123: 667,000 viewers, peak […]
Bellator 124 peak over 1.2M
MMA Payout has learned from a Nielsen source that the peak viewership for Bellator 124 this past Friday was 1,271,000. Bellator MMA Live Season 11 Bellator 123: 667,000 viewers, peak 979,000; Live +3: 777,000 viewers, peak 1.193 million Bellator 124: 771,000 viewers, peak 1,271,000 Payout Perspective: According to the information we have the actual peak […]
Bellator appoints Chief Operating Officer
Bellator MMA has announced the appointment of Jason Jordan as Chief Operating Officer for the company. Jordan will report to Scott Coker per a company press release. According to the Bellator release, Jordan will oversee all financial and operational aspects of the business, manage corporate strategy and business development efforts, define and evaluate new growth […]