The UFC is the only MMA organization currently employing the PPV business model, so it’s difficult to compare the company to anything other than its own historical data. However, by taking a look at the WWE – somewhat of a substitute, using the same business model – we can put some of the UFC’s success this year into […]
pro wrestling
WWE Investor Handout: Good Example for MMA
When MMAPayout talks about the importance of having a plan, setting objectives, and adhering to some sort of coherent strategy in building an MMA promotion it may just seem like aimless talk or rhetoric. What does any of that really mean, anyway? I’ll show you. In research unrelated to the topic I’ve stumbled across a WWE Investor Handout from March that […]
Undertones of MMA: Sport or Lifestyle?
On its best nights, the recipe for great MMA was real simple: equal parts pro-wrestling and boxing. The pageantry of the former, combined with the legitimacy and unscripted nature of the latter were thought to make for an intoxicating night of fights. However, Tuesday’s dichotic announcements are an indication that since its assumed all MMA […]