Dwayne “The Rock” Johnson’s triumphant return to Monday Night Raw to announce that he will host Wrestlemania XXVII was fueled by Johnson’s Facebook page. In fact, a recent article on social media blog Mashable spoke with WWE’s digital team to discuss its social media strategy. The WWE identified 4 parts to its strategy. Learn from […]
pro wrestling
WWE’s Tough Enough returns on USA
The NY Times reports that World Wrestling Entertainment is bringing back its reality show, “Tough Enough”, where aspiring pro wrestlers try to earn a spot on the WWE roster. The show will be coupled with the long-running wrestling show, “Monday Night Raw” on the USA channel. The news was confirmed by the WWE via press release. Via […]
UFC overtakes WWE in PPV buys
Barron’s featured former WWE CEO/Senatorial Candidate Linda McMahon and the decline in finances of World Wrestling Entertainment. As McMahon’s political career heats up, the WWE business is cooling. The article points out that the past three years; WWE popularity has taken a nose dive whereas the UFC has taken over in PPV dominance. Revenues began to […]
Welcome to Brocktober…or Rocktober
As UFC fans know, it is heavily promoting UFC 121’s Brock Lesnar’s match against Cain Velasquez with television programming-directed to Lesnarand proclaiming the month of October as “Brocktober”. Someone did not tell the WWE (or they did) as WWE Classics On Demand is promoting classic Dwayne “The Rock” Johnson matches and calling this month “Rocktober” – […]
WWE and YouTube Enter Partnership
The WWE has announced a multi-year partnership with YouTube that will make full episodes of WWE content available on the popular video sharing website. World Wrestling Entertainment, Inc. and YouTube announced today a multi-year partnership that will make full episodes of WWE Friday Night SmackDown, WWE NXT, WWE Superstars and ECW available at WWE’s official […]