Apex Sports Agency (ASA) today announced that a partnership with top Asian fight organization ONE Fighting Championship (ONE FC) has been agreed to. With this pact, ASA will now exclusively handle all North American sponsorship and media negotiations for ONE FC. ONE FC is one of the world’s largest mixed martial arts (MMA) promotions. They […]
press release
UFC lends support to International MMA Federation
The UFC announced Thursday that it is supporting the creation of the International Mixed Martial Arts Federation. The agency will seek to provide MMA with unified rules, regulations and safety procedures with the eventual goal of having MMA as an Olympic sport. Via UFC press release: UFC Chairman and CEO Lorenzo Fertitta, who has helped […]
Toyo Tires reups with the UFC
WWE airs Rock-Cena special
With Wrestlemania one week away, the WWE is pulling out all the stops in ensuring that the biggest event of its year gets the full promotional treatment. The WWE is airing a one hour “Once in a Lifetime – Rock vs. Cena” special utilizing NBC Universal’s television power. The first ever WWE behind-the-scenes-style look at […]
Evans meets No. 1 in the World
The UFC and Women’s Tennis Association teamed up today for a grab and grin opportunity. The WTA’s Victoria Azerenka and Rashad Evans met and exchanged jabs and serves. Azerenka is playing in the Sony Ericsson Open in Miami and is doing pretty well. Evans is training for his showdown with Jon Jones in April. Via […]