It appears that the UFC is increasing its viewership on Fuel. Fuel TV has recorded the largest year-to-year percentage increases of total viewers in both prime time and total day in April and this year among all rated, ad-supported cable networks. Fuel TV reported this growth via press release although it cites figures released by […]
press release
Apex Sports Agency Acquires One Fighting Championship North American Brand Rights
Apex Sports Agency (ASA) today announced that a partnership with top Asian fight organization ONE Fighting Championship (ONE FC) has been agreed to. With this pact, ASA will now exclusively handle all North American sponsorship and media negotiations for ONE FC. ONE FC is one of the world’s largest mixed martial arts (MMA) promotions. They […]
UFC lends support to International MMA Federation
The UFC announced Thursday that it is supporting the creation of the International Mixed Martial Arts Federation. The agency will seek to provide MMA with unified rules, regulations and safety procedures with the eventual goal of having MMA as an Olympic sport. Via UFC press release: UFC Chairman and CEO Lorenzo Fertitta, who has helped […]
Toyo Tires reups with the UFC
WWE airs Rock-Cena special
With Wrestlemania one week away, the WWE is pulling out all the stops in ensuring that the biggest event of its year gets the full promotional treatment. The WWE is airing a one hour “Once in a Lifetime – Rock vs. Cena” special utilizing NBC Universal’s television power. The first ever WWE behind-the-scenes-style look at […]