Welcome to another edition of Payout Perspective! This week we take a look at UFC 112: Invincible, which was held at The Concert Arena on Yas Island in Abu Dhabi, UAE on Saturday, April 10th. The event marked both the UFC’s debut in Abu Dhabi and its first-ever outdoor show. UFC 112 was headlined by […]
pay-per-view
UFC 111: 770,000 Buys (Report)
Dave Meltzer of the Wrestling Observer is reporting that some of the PPV numbers are starting to come in for the cable companies and it looks as though UFC 111 is moving toward 770,000 buys, which is a little closer to MMAPayout.com’s prediction of 700,000 than the post-fight cable company estimates of 850,000. Updated UFC […]
Integrated Marketing: Building the Next UFC 100
UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]
UFC 111 Buyrate Prediction: 700,000
MMAPayout.com uses statistical regression analysis to match both the viewership numbers from Spike TV’s Countdown to UFC and the live gate figures reported by athletic commissions against the PPV buyrate numbers for each UFC event. The analysis produces a linear equation, which can then be used to take new Countdown or gate information and predict […]
UFC 111: Gate and Attendance
Dana White re-affirmed at UFC 111’s post-fight press conference that the attendance for Saturday’s show at the Prudential Center in Newark, New Jersey was over 17,000 and considered to be a sell-out. The event produced a gate of over $4 million, which would make it the UFC’s highest grossing gate event since UFC 100 last July […]