Welcome to another edition of Payout Perspective. This week we’ll be taking a look at the business side of UFC 106 which was held on Saturday, November 21st at the Mandalay Bay Resort & Casino in Las Vegas, Nevada. The event featured the Octagon return of Tito Ortiz as he took on Forrest Griffin in […]
opinion and analysis
WEC 44 Impressions
World Extreme Cagefighting held its 44th event last night at the Pearl at the Palms in Las Vegas, Nevada featuring a featherweight championship bout between Mike Brown and Jose Aldo. Attendance: TBA Gate: TBA Ratings: TBA Payout Perspective: Jose Aldo is the new 145 lbs champion. He demonstrated an outright SCARY take-down defense, which allowed him […]
McNeil: UFC 104 Called As Seen
Franklin McNeil over at ESPN makes the case for UFC 104 judges Peoples, Rosales, and Hamilton: Each judge has scored hundreds of MMA bouts, professional and amateur. They have met every requirement set forth by this country’s most influential athletic commissions, and each attends judging seminars regularly. Hamilton, Rosales and Peoples are more than qualified […]
TUF 10, Episode 7: Ratings
MMAPayout.com has confirmed that episode 7 of The Ultimate Fighter 10: Heavyweights generated a 1.9 household rating for an average viewership of 2.5 million. The show also drew a 3.6 and 2.8 in the M18-34 and M18-49 demographics, respectively Payout Perspective: Episode 7 is the first time the household rating has dropped below 2.0 on the […]
Fighter Sponsorships and Assessing ROI
The sponsorship of fighters is very crucial for the mixed martial arts industry, because it represents a form of income which can often mean the difference between the fighter working a second job or training full-time. The benefits of which are obvious. Moreover, this sponsorship is also a larger endorsement of the sport of MMA as a whole. It signals to the sports […]