According to early estimates, PPV buys for the Margarito/Pacquiao fight were estimated at 1.4 million viewers. This is double the amount for Pacquiao’s fight with Joshua Clottey in March. It also is the number for the Floyd Mayweather/Shane Mosley fight in June. Lance Pugmire of the LA Times posted a tweet stating that the attendance […]
opinion and analysis
Analyzing the WEC & UFC Merger: Its Effect On the MMA Landscape
Last week, the UFC announced they would be absorbing the World Extreme Cagefighting (WEC) promotion under the parent Zuffa banner, taking on new Lightweight fighters and adding the Featherweight and Bantamweight divisions to the promotion. The WEC released the following statement detailing the merger: “As the UFC continues to evolve and grow globally, we want […]
Zuffa’s Piracy Fight– Winning The Battle, But Can It Win The War?
“The piracy of live sporting events is illegal; it kills jobs, and threatens the expansion of U.S.-based companies.” Lorenzo Fertitta, CEO of Zuffa, LLC, owner of the Ultimate Fighting Championship® (UFC®), prepared statement before the United States House of Representatives Committee on the Judiciary. In a statement before the House Judiciary Committee in December 2009, […]
Spike TV exec talks about the future of The Ultimate Fighter
MMA Junkie recently spoke with Spike TV’s senior vice president Brian Diamond about The Ultimate Fighter. Notably, Diamond defended the show’s portrayal of some of its fighters and its selection process. The SVP stated that TUF doesn’t seek out “miscreants” for the sake of ratings. Chris Leben and Junie Browing came to mind. “The reality […]
EA Sports MMA Addresses “One-and-Done” Rumors
Rumors have been floating around for the past couple of days involving the recently released EA Sports MMA title being “one-and-done” and “dead on arrival” according to Cowen & Company analyst Doug Creutz, but when MMAPayout reached out to EA Sports marketing manager Randy Chase, he told us that the report is a bit premature. […]