Sports Business Journal (subscription recommended) reports on the current status of Premier Boxing Champions and its strategy of time buys across a broad landscape of networks. The article looks at the ratings over the court of the innovative and risky experiment. The hope was to turn the time buys into a lucrative “rights fees” deal. […]
NBC
Rousey to guest star on NBC series
MMA Junkie reports that Ronda Rousey will be back on television guest starring on the NBC crime-drama series “Blindspot.” Rousey will play a female prison inmate. The backstory of her role here: Rousey will be playing DEVON PENBERTHY: a female prison inmate who grew up in a working-class family from the White Mountains of New […]
UPDATED: WSOF 34 draws 951,000 viewers, prelims draw 71,000 on NBCSN
World Series of Fighting drew 941,000 951,000 on NBC Saturday afternoon according to Nielsen. The rating makes it the highest-rated televised WSOF event ever. The preliminaries on NBC Sports Network drew 71,000 viewers per Sports TV Ratings. The prelims aired from 11:30-1pm PT. The main card aired on NBC from 1-3pm PT. Notably, the WSOF event […]
WSOF announces New Year’s Eve Show in New York
The World Series of Fighting announced a New Year’s Eve show in New York which will feature a trio of main events that will be broadcast on NBC Sports and on NBC the afternoon of December 31st. Justin Gaethje will defend his lightweight title against Joao Zeferino. Jon Fitch will face Jake Shields and Marlon […]
PBC on NBC Sunday draws massive ratings
In case you missed it, PBC on NBC Sunday afternoon drew a huge rating for the Errol Spence, Jr.-Leonard Bundu fight. The event drew an overall average viewership of 4.8 million viewers and a peak of 6.34 million making it the highest-rated PBC fight since its inception. As noted by ESPN’s Dan Rafael, the fight […]