The UFC has signed a new media deal with Discovery, Inc. in Spain and the Netherlands as the company continues to bring in top dollar for its international media portfolio per Sportico. The media deal reflects a “significant increase” over what it was previously making in those territories per UFC CFO Andrew Schleimer. The UFC […]
media
Helwani goes independent
In a sort of a surprise, former ESPN reporter/correspondent/host Ariel Helwani has chosen to go the road less traveled. On Monday, he announced that he would be joining BT Sport to cover UFC, boxing and professional wrestling. His choice allows him to do a variety of projects. In addition to his work with BT Sport, […]
Helwani departing ESPN
UFC signs media deal in China
Sportico reports that’s the UFC has inked a media rights deal in China valued in the ‘high eight figures.’ The deal expands the company’s footprint in the country and has the potential for further financial growth. The UFC entered into a 5-year partnership with Chinese digital media company Migu. Previously, the UFC signed a 6-year […]
Joe Rogan signs licensing deal with Spotify reportedly worth over $100M
The Wall Street Journal reports that Joe Rogan has signed an exclusive licensing deal with Spotify reportedly worth more than $100 million. The podcast will be available on Spotify’s free and premium tiers. The Joe Rogan Experience is one of the largest and most lucrative podcasts in the business. The deal means that his podcast […]