On Tuesday the UFC named Panini America as the exclusive collectible global trading card partner. The muli-year agreement is set to begin with the release of UFC Prizm. During the pandemic, the collectibles market has seen a renaissance in popularity. Previously, the UFC had a trading card deal with Topps. The deal begins in April […]
licensing
Zappos.com becomes official exclusive US licensing partner for UFC
The UFC has a new licensing partner in the United States as Zappos becomes the companies official sponsor. UFC lifestyle and fan apparel will be available for sale on the Zappos website starting January 18th per a press release. The financial terms of the deal were not disclosed. Zappos will create officially licensed UFC apparel […]
Joe Rogan signs licensing deal with Spotify reportedly worth over $100M
The Wall Street Journal reports that Joe Rogan has signed an exclusive licensing deal with Spotify reportedly worth more than $100 million. The podcast will be available on Spotify’s free and premium tiers. The Joe Rogan Experience is one of the largest and most lucrative podcasts in the business. The deal means that his podcast […]
UFC signs licensing deal with UK mouthguard maker Opro
The UFC announced that it has entered into a licensing deal with UK mouthguard manufacturer Opro. The deal, negotiated by IMG, will commence in 2018. The agreement will grant Opro the right to make UFC branded mouthguards as well as bespoke guards for UFC athletes. A portion of the UFC press release announcing the deal […]
Round 5 signs licensing agreement with Bruce Lee Enterprises
Round 5 collectibles announced today that it has signed an exclusive global licensing agreement with Bruce Lee Enterprises to produce Bruce Lee-themed collectibles, toys and games until 2015. Via Round 5 press release: “We are honored to be working with a brand with such a storied legacy as Bruce Lee,” Lau said. “We feel that […]
