In prelude to the Manny Pacquiao vs. Juan Manuel Marquez fight, HBO will offer “Fight Day Now.” The show, which gets its take from NCAA Football’s GameDay on ESPN will be live from the lobby of the MGM Grand to offer hype for Saturday night’s fight. The Sports Business Journal reports that “Fight Day Now” […]
HBO
Hershman leaves Showtime for HBO
Broadcasting and Cable reports that Showtime sports head Ken Hershman is leaving to take the vacant HBO Sports opening. Hershman will become the president of HBO Sports replacing Ross Greenburg. Hershman will start his new position in January 2012. What does this mean for the future of MMA on Showtime? Strikeforce CEO Scott Coker stated […]
Time Warner outlets assist promotion of Mayweather-Ortiz
The Sports Business Journal has a report on the Time Warner synergy in promoting the Mayweather-Ortiz fight set to go this Saturday. This was the first time that HBO received help from its other outlets to promote a PPV fight. Notably, CNN ran HBO’s 24/7 series over its network as well as having Victor Ortiz […]
HBO beats out Showtime for Pacquiao-Marquez III
Bad Left Hook reports that HBO has won the battle for distribution rights of Pacquiao-Marquez III. Time Warner, HBO’s parent company, will be heavily involvied in the promation of the November 12th fight. Via Bad Left Hook: As noted before, it appears that the greatest impact that Ken Hershman and Showtime made by “stealing” Manny’s […]
HBO Sports President stepping down
Boxingscene.com is reporting that HBO Sports President Ross Greenburg is leaving and an announcement is expected Monday. Greenburg’s departure is in large part to the company losing Manny Pacquiao to Showtime this year. Although Greenburg downplayed the loss of Pacquiao, Bob Arum’s top draw on Showtime was a huge defeat for HBO Boxing despite a […]