MMA Payout has learned from Nielsen sources that Bellator 136 on Friday drew a viewership of 655,000 viewers. It is up slightly from last month’s event. The main event (which aired from 9:00-11:30pm ET on SpikeTV) had Will Brooks taking on Dave Jansen with the Brooks earning the unanimous decision. The event drew a 0.2 […]
FS1
UFC Fight Night 63: 389K viewers; prelims 304K viewers
MMA Payout has learned from Nielsen sources that UFC Fight Night 63: Mendes vs. Lamas on Fox Sports 1 on Saturday drew 389,000 viewers for its main card which aired Saturday afternoon from 1:00pm ET to 4:00pm ET. The event peaked with 489,000 viewers from 1:30pm to 1:45 pm ET. The Saturday night replay (8:00pm […]
The Interview with Professor Nicholas Watanabe
MMA Payout had the opportunity to speak with University of Missouri professor Nicholas Watanabe. His most recent study focuses on research related to the PPV habits of UFC fans as opposed to those that attend live events. The results are interesting. Notably, his findings suggest that Heavyweights draw more on PPV than other weight classes. […]
UFC Fight Night 62 draws 617,000; Prelims on FS2 draw 280,000
UFC Fight Night 62 drew an average viewership of 617,000 on Saturday night on FS1. In addition, the Prelims which aired on FS2 drew 280,000 according to Nielsen sources. The main card which went slightly over its 3 hour window from 7:00pm-10:pm PT featured Demian Maia taking on Ryan LaFlare in the main event from […]
UFC 185 Prelims over 1 million viewer average
The UFC 185 Prelims on FX drew an average viewership of slightly over 1 million viewers with 1,003,000. The event which featured Ross Pearson versus Sam Stout peaked at 1,147,000 total viewers in the 9:30pm-9:45pm ET quarter hour. It’s the fourth straight UFC Prelims which drew over 1 million viewers. The 185 Prelims were up […]