The Sports Business Daily/Journal had a brief article on the UFC-Fox deal in which both sides indicated that control and opportunity were big issues in the monumental deal for Zuffa. The article states that control was a big part of Zuffa choosing Fox. Zuffa still controls production of its shows although it takes suggestions from […]
FOX
UFC discusses future of PPV
One of the more interesting issues that came up at yesterday’s UFC on Fox 3 press conference was the issue of the future of PPV and the UFC. MMA Junkie writes about Zuffa’s perspective on the issue and the possible future for the UFC. The article addresses the changing landscape of technology and Zuffa’s current […]
Jones, Cruz to participate in upcoming NASCAR events
Jon Jones and Dominick Cruz will make appearances at NASCAR events in the next two weeks to promote the UFC. Jones will be the “Honorary Race Official” this Sunday and Cruz will be the “Honorary Pace Car Driver” on March 4th. It was announced Monday that Jones would serve as the Honorary Race Official for […]
UFC hard sell for advertisers while on Versus
The Sports Business Journal reported on the drop in ratings of NBC Sports Network as it rolled out its new name and brand last month. The article also comments on the fact that NBC found it difficult finding advertisers for the UFC when it was on the network. For those that don’t know, NBC Sports […]
Cox Cable’s new economy tier leaves out Spike, FX
Dave Metzler’s Wrestling Observer reports that Cox Communications is offering a lower-tier channel alternative for its subscribers. If this model is followed by other cable providers, it could mean less viewers for fans of MMA and pro wrestling. According to the Wrestling Observer (subscription requried), the lower tier service Cox is offering includes the major […]
