Xyience will hold the center of the Octagon in the UFC’s third network appearance May 5th. The official energy drink of the UFC will also appear on the ring bumpers during the event.. Via Xyience press release details the importance of the visibility: To gain perspective on what this means in terms of reach for […]
FOX
Fox Sports to run Saturday prime time
The Sports Business Journal reports that Fox Sports will have programming on Saturday night prime time for the next 28 of 32 weeks. This will include NASCAR, Major League Baseball, College Football as well as the UFC on Fox The UFC will only cover 3 of the next 28 Saturday night events for Fox on […]
Payout Perspective: UFC-FOX TV Deal Q1/2012 Performance Review
Spider an “ordinary guy” in latest commercial
UFC on Fox released a new commercial this week featuring Anderson SIlva. In the commercial, a dubbed Silva voice explains how he’s a regular guy despite doing superhuman things. Payout Perspective: The commercial is part of the “ordinary guys” strategy that Fox is using to promote the UFC. The commercial is similar to the Frankie […]
More from Shanks and Fertitta at the World Congress of Sport
The Sports Business Daily/Journal had another short report from Fox Exec Eric Shanks and UFC head Lorenzo Fertitta at the 2012 World Congress of Sports. The two spoke today at the conference during a panel discussion entitled, “How the UFC/Fox deal could be a game changer.” For those wondering, here’s the synopsis of the talk […]