Darren Rovell of CNBC interviewed Lorenzo Fertitta on the “Fistful of Dollars” segment that featured the UFC growing from a 2 million dollar purchase to a 1 billion dollar brand. The segment also touched on the Bud Light sponsorship, UFC 129 success, and when they plan to cash out and sell. Payout Perspective: The […]
financial
WWE announces new name, business strategy
World Wrestling Entertainment announced that it is changing its name to WWE in a rebranding effort that includes a new business strategy. The purpose of the change is to “better reflect the company’s global entertainment offerings.” Via WWE.com: Two key components to WWE’s brand expansion will be the active pursuit to acquire entertainment content companies […]
Update On Bellator Majority Shareholder: Plainfield Asset Management
In September of 2010, MMAPayout reported that Bellator funder and majority stake holder, Plainfield Asset Management (a hedge fund based out of CT) was being investigated by the FBI. The recession, FBI Investigations and whistleblower allegations have caused great hardship on the company over the past few years. Wall Street Journal now gives us an […]
UFC 129: $40 million economic impact for Toronto
Dana White predicts a $40 million economic impact for Toronto as a result of UFC 129. White also stated in a conference call Tuesday that UFC 129 could bring $1.5 million in revenue to the city from ticket taxes alone. In addition, the UFC has sold $11 million in tickets for the event Via Rogers […]
Business Journal: Strikeforce Makes Millions On Mixed Martial Arts
Silicon Valley / San Jose Business Journal recently wrote a “Small Busines Spotlight” feature on Strikeforce and Strikeforce CEO Scott Coker that revealed some insight into how much the promotion has grown since they started promoting MMA back in 2006. Although this article is premium content and needs a pay subscription to read the entire […]