Francis Ngannou won the UFC Heavyweight title this past March with a KO over Stipe Miocic. The 35-year-old claimed his first major title and the company was able to tell a story of a man that overcame much adversity to make it all the way to the top of the MMA world. Ngannou was celebrated […]
Featured
Top 10 of 2021: 10. Venum replaces Reebok as Fight Kit Sponsor
This spring Venum became the exclusive in-octagon Fight Kit and Fight Week apparel sponsor replacing Reebok. Perhaps, due in part to the pandemic, Venum’s new partnership received little fan fare as compared to the big Reebok reveal several years prior. Still, the Venum partnership promised a bump in pay which was a nice tease. However, […]
Show Money 43 – 2021, what a year
The Legal Submission 34
UFC secures Timex as sponsor
The UFC has announced a new global sponsorship/licensing deal with Timex per Sports Business Journal. The watchmaker will make more than 60 UFC-logoed products next year including watches, wearables and clocks per Adam Stern of the SBJ. The deal is for seven figures a year over four years. Adding to its robust portfolio of sponsorships, […]