The Ultimate Fighter 20’s season debut which Fox re-aired on the network Sunday “adjacent” to NFL on Fox game coverage scored a composite of 1.735 million viewers. Additional re-airs on FS1 and FS2 added 267,000 viewers for a total of 2.54 million according to a company media release. It was the first time that Fox […]
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Xyience sold, ends sponsorship with UFC
Multiple beverage industry trade outlets reported last week that Xyience had been sold to Big Red, Inc. of Austin, Texas. As a part of the transaction, the Xyience brand will no longer be an official sponsor of the UFC. MMA Payout has confirmed the sale from two independent sources. Xyience was established in 2004 in […]
The Ultimate Fighter 20 Ep 1: 536,000 viewers
MMA Payout has learned from a Nielsen source that the debut episode of The Ultimate Fighter 20: Team Pettis vs. Team Melendez scored an average viewership of 536,000 on FS1. The ratings are almost 10% down from last season’s premiere. The first episode for adults 18-49 drew 0.4 and 0.59 for males 18-49. In comparison, […]
Zuffa, New York file final round of briefs in summary judgment motions
Late last week, the last round of briefing in its motions for summary judgment have been filed by the parties in the Zuffa lawsuit in New York. Both sides made its final arguments to the Court in hopes of prevailing on summary judgment. The parties filed its reply briefs which address arguments made by the […]
UFC Fight Night: 911K; Bellator 123: 667K
The overnight audience numbers from Friday’s UFC and Bellator shows have come in and are in line with the initial ratings we brought to you on Saturday. The UFC drew 911,000 viewers for its main card while Bellator MMA drew 667,000 viewers. In addition, the 3 hour UFC Prelims preceding the UFC Fight Night 50 […]