UFC on Fox 28 drew 1.8 million viewers on Fox Saturday night’s fast overnight ratings. Despite stiff competition from the NBA and the Olympics the event was able to stave off its worst ratings since being shown on the network. The event drew 1.82 million viewers, a 0.6 rating in the A18-49 demo and a […]
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Zuffa’s economic expert dismisses Plaintiffs’ opinion on damages in Antitrust lawsuit
In the latest round of filings in the UFC Antitrust Lawsuit, the UFC provided an expert report from Roger D. Blair. Dr. Blair’s report was meant to rebut the assertions made by Plaintiffs’ expert Andrew Zimbalist. Dr. Blair’s report argues Dr. Zimbalist’s “yardstick” method of assessing plaintiffs’ damages in the lawsuit was inappropriate and flawed. […]
What should the UFC expect in negotiating the next media deal?
Earlier this week, Deadline.com posted a story asking whether the UFC could still attain a TV deal to their liking despite less-than-stellar ratings. Notably, in the article it reveals that UFC Fight Pass has 400,000 subscribers for its digital service. Previously, the number has never been posted publicly. The article notes that prior to Endeavor’s […]
In UFC Antitrust lawsuit, plaintiffs’ economic expert report compares UFC to pro leagues
MMA Payout takes a look at the 158-page expert report provided by plaintiffs’ economic expert Andrew Zimbalist. Its Dr. Zimbalist’s opinion that Zuffa is attempting to exclude from the case at hand as they take issue with his calculation of damages. As with most of the filings containing sensitive information about Zuffa contract and financial […]
UFC attempts to exclude expert, Plaintiffs file for class certification in latest antitrust lawsuit filings
New filings in the UFC antitrust case filed Friday included plaintiffs’ request for class certification and Zuffa seeking to exclude the testimony of plaintiffs’ expert Andrew Zimbalist. As is customary in litigation, a glut of pages of legal filings were made on a Friday, just in time for the three day President’s Day weekend for […]