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Mayweather unhappy with HBO’s 24/7

April 30, 2012 by Jason Cruz 12 Comments

Bad Left Hook reports that Floyd Mayweather is upset with the current HBO offering of its 24/7 series with Miguel Cotto.  Mayweather believes that the producers have edited out footage he believes would be more entertaining. After this past Saturday’s episode, Mayweather tweeted his displeasure for the show and stated that the Mayweather camp had […]

Filed Under: boxing, HBO

Fox Sports-Golden Boy enter TV deal for live events

April 26, 2012 by Jason Cruz 3 Comments

The Sports Business Journal reports that Fox Sports and boxing promoter Golden Boy Promotions have entered into a multiyear, six figure agreement.  The deal will give Fox Sports live events on Fox Deportes and Fuel TV. At least one live event each month will be shown on the Fox networks although no plans are in […]

Filed Under: boxing, FOX, Golden Boy, TV

Hennessy debuts Pacquiao commercial

April 6, 2012 by Jason Cruz 1 Comment

Manny Pacquiao’s first commercial with sponsor Hennessy was released earlier this week.  The commercial is part of the liquor brand’s “Wild Rabbit” campaign which is said to “redefine what it means to be a luxury brand,” according to Hennessy vice president Rodney Williams. The commercial features the rise to greatness of Pacquiao from a young […]

Filed Under: boxing, sponsorships

Timothy Bradley signs with Nike

March 29, 2012 by Jason Cruz 4 Comments

The Sports Business Journal reported that Timothy Bradley has signed a deal with Nike.  The next challenger to Manny Pacquiao will ensure that Nike will own the ring on June 9th. The one year shoe and apparel deal includes Bradley branded robe, trunks and cornermen apparel. Financials of the deal were not disclosed although there’s […]

Filed Under: boxing, sponsorships, Top Rank

The financial punch of delaying fights

February 29, 2012 by Jason Cruz 2 Comments

Larry Pugmire of the LA Times reported on the financial impact of delaying boxing matches due to injury. Its an interesting article that shows the differences between MMA and boxing when faced with injuries. As most know, 2011 was a year wrought with injuries for the UFC. Zuffa had to shuffle around PPV lineups and […]

Filed Under: boxing, UFC

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