The Sports Business Journal has a report on the Time Warner synergy in promoting the Mayweather-Ortiz fight set to go this Saturday. This was the first time that HBO received help from its other outlets to promote a PPV fight. Notably, CNN ran HBO’s 24/7 series over its network as well as having Victor Ortiz […]
boxing
White-Arum beef about competition Nov. 12th
Boxing promoter Bob Arum is not concerned about competition from the UFC on November 12th when his fighter, Manny Pacquiao fights Juan Manuel Marquez. Arum told ESPN that less than 5% of the UFC audience crosses over and that he’d be more concerned with competition if Fox aired a movie opposite the fights. Arum believed […]
CNN to air Mayweather-Ortiz 24/7
ESPN reports that CNN will air replays of HBO’s 24/7 series for the upcoming Mayweather-Ortiz fight. The first installment of the four-part series leading up to the September 17th fight begins August 27th. HBO’s parent company, Time Warner, is bringing in another of its networks to increase the exposure and reach of the series to […]
Tecate plans SoCal promotion for Mayweather-Ortiz
The Sports Business Journal reports on Tecate’s promotional plans for September 17th’s fight between Floyd Mayweather, Jr and Victor Ortiz which includes a big event in Southern California. Tecate will be taking advantage of the fact that the fight is a day removed from Mexican Independence Day, September 16th. The fight takes place on Saturday, […]
HBO beats out Showtime for Pacquiao-Marquez III
Bad Left Hook reports that HBO has won the battle for distribution rights of Pacquiao-Marquez III. Time Warner, HBO’s parent company, will be heavily involvied in the promation of the November 12th fight. Via Bad Left Hook: As noted before, it appears that the greatest impact that Ken Hershman and Showtime made by “stealing” Manny’s […]