The Sports Business Journal reports on Golden Boy’s haul of blue chip sponsors for this Saturday’s Mayweather-Cotto fight. Corona, not Tecate, will have the center of the ring as the beer sponsor recently signed with Golden Boy. In addition to the new beer sponsor, “AT&T, DeWalt, O’Reilly Auto Parts, History Channel and the Mexican state […]
boxing
Mayweather unhappy with HBO’s 24/7
Bad Left Hook reports that Floyd Mayweather is upset with the current HBO offering of its 24/7 series with Miguel Cotto. Mayweather believes that the producers have edited out footage he believes would be more entertaining. After this past Saturday’s episode, Mayweather tweeted his displeasure for the show and stated that the Mayweather camp had […]
Fox Sports-Golden Boy enter TV deal for live events
The Sports Business Journal reports that Fox Sports and boxing promoter Golden Boy Promotions have entered into a multiyear, six figure agreement. The deal will give Fox Sports live events on Fox Deportes and Fuel TV. At least one live event each month will be shown on the Fox networks although no plans are in […]
Hennessy debuts Pacquiao commercial
Manny Pacquiao’s first commercial with sponsor Hennessy was released earlier this week. The commercial is part of the liquor brand’s “Wild Rabbit” campaign which is said to “redefine what it means to be a luxury brand,” according to Hennessy vice president Rodney Williams. The commercial features the rise to greatness of Pacquiao from a young […]
Timothy Bradley signs with Nike
The Sports Business Journal reported that Timothy Bradley has signed a deal with Nike. The next challenger to Manny Pacquiao will ensure that Nike will own the ring on June 9th. The one year shoe and apparel deal includes Bradley branded robe, trunks and cornermen apparel. Financials of the deal were not disclosed although there’s […]