Kevin Iole of Yahoo! Sports reports that Saturday night’s Paulie Malignaggi-Adrien Broner fight scored 1.3 million viewers on Showtime. The ratings reflect an uptick in ratings for Showtime and a budding star in Broner. It was a free preview weekend for Showtime although the 1.3 million ratings is premised upon the number of Showtime subscribers. […]
boxing
Corona retail promotion is boxers on bottles
The Sports Business Journal reports that Corona is affixing faces of familiar fighters on lines of bottles starting in mid-August. The boxers are Miguel Cotto, Bernard Hopkins, Peter Quillin, Erik Morales, Abner Mares and Danny Garcia. The fighters will be included in 18-packs in 32 states distributed primarily to Hispanic accounts. The promotion starting in […]
Mayweather PPV numbers lower than expected?
ESPN Dan Rafael drew Dana White-like criticism from Showtime’s Stephen Espinosa last week for stating that May’s Mayweather-Guererro PPV drew less than 1 million PPV buys. Rafael indicated that it sold around 870,000 PPV buys and wondered when Showtime would release an estimate. If you understood the PPV business, you wouldn’t have to wonder “@danrafaelespn: […]
Froch-Kessler score for HBO Boxing
ESPN’s Dan Rafael reports (via HBO Boxing) that last Saturday’s fight between Carl Froch and Mikkel Kessler drew a total of 1,070,000 viewers in two showings. As the fight was aired live from England, it was shown at 3pm PDT/6pm EDT and then again at 10pm PDT/EDT . It received 493K for the live event […]
Mayweather tops list of highest paid American Athletes
Sports Illustrated released its list of highest paid American athletes for 2012 and Floyd Mayweather topped the list. Just working two nights to make the list, Mayweather made $85 million without any endorsement money. Mayweather won by a big margin over Phil Mickelson ($60,763,488 with $57,000,000 in endorsement money) and Tiger Woods (($56,440,238 with $54,500,000 […]