The debut of Bellator MMA’s 10th season received an average of 1 million viewers after factoring in DVR numbers per Nielsen sources. The adjustment increases the overall viewership from the overnight rating of 880,000 viewers. In addition, the numbers increased the peak of Friday night’s program which aired from 9:00pm to 11:14pm on Spike TV […]
Bellator
Bellator 110: 880,000 viewers
MMA Payout has learned from Nielsen sources that Bellator 110 on Spike TV received an average viewership of 880, 000 viewers. The show’s peak hit 1.1 million viewers between 11:00-11:14pm ET during the Jackson-M’Pumbu fight. The debut of Season 10, Bellator 110 was up +99% in adults 18-49, +81% in Men 18-49, and +54% in […]
Bellator announces date of first PPV
Bellator announced on Friday that Alvarez-Chandler III will be the main event of Bellator’s First PPV on Saturday, May 17th. Look for Rampage Jackson-King Mo Lawal to be the co-main event if we are to read between the lines. Bellator press release: MMA’s greatest trilogy will occur on Saturday, May 17th as Bellator Lightweight Champion Eddie […]
Everlast to debut new glove in Bellator MMA
For those watching Bellator MMA as it returns to Spike TV Friday night, check out the new gloves worn by the fighters. Everlast Worldwide, Inc. and Bellator MMA have come up with a next-generation MMA fight glove. Via Bellator MMA press release: Over the last year Everlast product designers have worked closely with Bellator’s team […]
Bellator MMA signs Victory Motorcycles as sponsor
Bellator MMA announced that Victory Motorcycles will be the “Official Motorcycle Partner” of Bellator MMA. The partnership is another sponsor secured by BMMA prior to the start of its 10th season on February 28th. Via BMMA press release: Victory Motorcycles will be strategically integrated throughout the Bellator broadcast and digital platforms. In addition to premium […]