Jeff Cain of MMAWeekly reports on the latest discussions surrounding the UFC taking The Ulimate Fighter on the road and making it a truly international series. “We’re working on taking it international. We’re working on that right now,” UFC president Dana White revealed following UFC 110 in Australia on Feb. 20. “We’ve got a couple […]
Liddell, Girlfriend in Viral Reebok Video
Chuck Liddell and girlfriend Heidi Northcutt have made an appearance in what appears to be a viral marketing video for athletic apparel maker Reebok. The video is shot from the perspective of a peeper as the couple workouts out in a private gym without any clothing, except Reebok shoes. Payout Perspective: It’s a good approach […]
GSP Appears in Under Armour Ad
Canadian and UFC Welterweight Champion Georges St-Pierre makes his debut in Under Armour’s spring advertisement series with the latest Under Armour – I Will Protect This House commercial spot. Payout Perspective: St-Pierre signed the ground-breaking endorsement deal with Under Armour in early November of 2009, but the bulk of his involvement is now just beginning […]
HGH Testing May Be Difficult to Implement
Lance Pugmire of the LA Times reports on the latest development in the anti-doping world regarding a new test capable of detecting human growth hormone in blood samples. Early this week it was announced that a British rugby player had tested positive for the previously undetectable banned substance. However, while promising, the jury is still […]
WEC 48: Record Setting Pre-Sale
Brian Knapp of Sherdog.com reports that the WEC had a record pre-sale for its forthcoming WEC 48 event, which is slated to be the organization’s debut PPV effort. Harris thinks WEC 48 “Aldo vs. Faber” on April 24 could draw more than 15,000 fans to the Arco Arena in Sacramento, Calif. By comparison, the WEC’s […]