Dave Meltzer of the Wrestling Observer Observer reported in last week’s edition that Zuffa is planning to hold a seminar for all of its contracted fighters sometime in November: The company is going to be bringing all the fighters under contract in (about 250 in all) for a series of seminars in November. The seminars are […]
UFC May Sell Ownership Stake
Dana White recently sat down with Bloomberg TV to discuss the financial progress of the UFC over the last few years. Some interesting things came out the interview: The Fertittas and White (holding 90% and 10% of Zuffa, respecitvely) are open to selling a 10-15% silent stake in the company. White estimates that anywhere between 35-45% of the UFC […]
CBS & M-1 Increasing November 7th Advertising
Last week CBS began to increase the amount of promotion surrounding its up-coming Strikeforce: Saturday Night Fight event that will feature Fedor Emelianenko vs. Brett Rogers on primetime television. In addition to the commercial below, M-1 has been teaming up with social networking website namedrop.com to purchase ad space on various websites including Sherdog.com to advertise […]
Japanese MMA Event Posters
Earlier in the week MMAPayout.com used the release of the UFC 105 poster as an opportunity to evaluate the quality and effectiveness of the UFC’s poster design. The common themes among the posters were: 1.) brand focus, 2.) effective background use, 3.) organized presentation, 4.) critical information visible, and 5.) consistency. To draw a bit of a […]
Network TV Important, Not “Be All, End All”
Bill King of The Sports Business Journal talks about the importance of network television in creating boxing stars with Bob Arum in his latest article in the jounral. Arum runs through the names, gushes with stories of their stature in foreign lands, and then ties them together. “The common thread is exposure,” said Arum, […]