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Kelsey Philpott

MMA Demographic: Young, Wealthy, High-Tech

November 24, 2009 by Kelsey Philpott 5 Comments

A recent study published by Scarborough Sports Marketing reveals some additional insight into what we already know about the MMA demographic: MMA Fans are Avid Technology, Automotive and Retail Consumers http://www.scarboroughsportsmarketing.com/   NEW YORK, Nov. 23 /PRNewswire/ — Mixed Martial Arts (MMA), a sport combining boxing and martial arts, is attracting young, well-established, high-tech consumers, […]

Filed Under: marketing

UFC 106 Prelims on Spike

November 24, 2009 by Kelsey Philpott 3 Comments

The UFC 106 Prelims on SpikeTV drew an average 1.3 million viewers last Saturday for a household rating of 1.0. It also delivered more in the key demographics than college football on the same night:  “UFC 106 Prelims” on Spike TV delivered 1.3 million viewers and a 1.0 household rating on Saturday, November 21 (9:00-10:00pm […]

Filed Under: ratings, UFC

White on WEC, Injuries, McMahon, and Carano

November 24, 2009 by Kelsey Philpott Leave a Comment

Steve Marrocco of MMAWeekly provides a summary of a recent Q&A with Dana White on the state of the UFC: * White was disappointed by the UFC’s first showing in Chicago and promised the promotion will return to the Windy City soon.   * Chuck Liddell will meet with White soon to discuss his UFC […]

Filed Under: UFC

The UFC/Spike Announce Kimbo for TUF 10 Finale

November 23, 2009 by Kelsey Philpott Leave a Comment

The UFC and Spike TV have officially announced that Kimbo Slice will be fighting on the TUF 10 Finale, but have yet to reveal his opponent.  New York, NY, November 23, 2009 – Kimbo Slice, the wildly popular mixed martial arts heavyweight and member of the cast of “The Ultimate Fighter: Heavyweights,” will fight for […]

Filed Under: TUF

UFC 106 Payouts

November 23, 2009 by Kelsey Philpott 1 Comment

Courtesy of the Nevada State Athletic Commission: Forrest Griffin, $250,000 (including $150,000 win bonus) def. Tito Ortiz, $250,000 Josh Koscheck, $106,000 (including $53,000 win bonus) def. Anthony Johnson, $17,000 Amir Sadollah, $30,000 (including $15,000 win bonus) def. Phil Baroni, $25,000 Antonio Rogerio Nogueira, $100,000 (including $30,000 win bonus) def. Luis Arthur Cane, $19,000 Paulo Thiago […]

Filed Under: payouts, UFC

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#Zuffa filed its Reply Brief in its appeal to the 9th Circuit in the Cirkunov antitrust lawsuit. Appeal is based on district court's decision to determine whether defendants held monopoly/monopsony power and whether the contract clauses were unsconsionable #UFC

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