Sage Northcutt has signed an individual sponsorship deal with Reebok. The UFC lightweight made the announcement via his twitter. Northcutt, who was found on Dana White’s UFC Fight Pass reality show, came to the organization with a lot of hype. His youthfulness, good-looks and overall optimism made him a target from the grizzled MMA fandom […]
Rousey named “30 Most Powerful Women in Sport”
Ronda Rousey was named one of the 30 Most Powerful Women in Sport according to Adweek. In this inaugural list, the selections will be celebrated at the Clio Sports gala in New York on July 7th. Those selected reflect the influencers, industry leaders and record breakers in their respective sports. The list includes athletes, leaders […]
Penn receives 6 month suspension for anti-doping violation
B.J. Penn has agreed to a six-month suspension as a result of a violation of the UFC anti-doping policy. The suspension will be retroactive to March 25th, the date he admitted using a banned IV. Penn admitted to the violation during an out-of-competition sample collection. Penn claimed he did not know of the rule. As […]
Bellator Kickboxing draws 418,000 in second event
Bellator Kickboxing on Spike TV Friday night drew 418,000 viewers which is an increase from its debut. Per Sports TV Ratings, it drew 210,000 viewers in the adult 18-49 demo. The event aired (10:59pm-12:40am) immediately after Bellator 157. In April, Bellator Kickboxing drew an average of 346,000 viewers. It averaged 464,000 for the first hour […]
Dynamite 2 draws 601,000 viewers on Spike TV
Bellator 157: Dynamite 2 drew 601,000 viewers on Spike TV Friday night per Nielsen. The event is a 25% drop from September 2015’s debut of the MMA/Kickboxing show on the network. Bellator 157 featured Rampage Jackson facing Satoshi Ishii in the main event. Jackson won via split division in an uninspired catchweight matchup. The event […]