In the latest round of filings in the UFC Antitrust Lawsuit, the UFC provided an expert report from Roger D. Blair. Dr. Blair’s report was meant to rebut the assertions made by Plaintiffs’ expert Andrew Zimbalist. Dr. Blair’s report argues Dr. Zimbalist’s “yardstick” method of assessing plaintiffs’ damages in the lawsuit was inappropriate and flawed. […]
UFC 222 part of Vegas “Ultimate Sports Weekend”
The UFC is promoting the first weekend of March as the Ultimate Sports Weekend. In addition to UFC 222, the NHL, Rugby and NASCAR will all be in town the first weekend in March. Billed as the Ultimate Vegas Sports Weekend, it is an interesting promotion to tie in all that’s happening in Vegas that […]
What should the UFC expect in negotiating the next media deal?
Earlier this week, Deadline.com posted a story asking whether the UFC could still attain a TV deal to their liking despite less-than-stellar ratings. Notably, in the article it reveals that UFC Fight Pass has 400,000 subscribers for its digital service. Previously, the number has never been posted publicly. The article notes that prior to Endeavor’s […]
Garcia-Rios on Showtime Saturday peaks with 558,000 viewers
The return of Danny Garcia to the ring saw him draw 516,000 viewers on Showtime Saturday night according to Nielsen. His fight against Brandon Rios peaked at 558,000 viewers. Garcia KO’d Rios in the 9th round. It drew 0.18 in the A18-49 demo per Nielsen. It was the main event of a 3-fight telecast on […]
UFC Fight Night Austin draws 893,000 viewers on FS1; Prelims draw 675,000
UFC Fight Night Austin on Sunday night drew 893,000 viewers according to Nielsen. The prelims which preceded the main card drew 675,000 viewers on FS1. On Fox Sports Go and FOX Now the main card telecast had an average minute audience of 13,959. Peak viewership for UFC Fight Night was 1,078,000 viewers between 9:15-9:30pm which […]