UFC sponsor Air Asia has announced a deal where it will have a presence in the Octagon as part of the red corner. The partnership activation begin this Saturday at UFC 229. Via press release: In the lead up to this colossal event, AirAsia’s cabin crew will join UFC’s Octagon Girls on stage during the […]
Court in UFC Antitrust Lawsuit denies Motion to Exclude Plaintiffs’ Experts
Late last week, the Court in the UFC Antitrust lawsuit denied Zuffa’s Motion to Exclude the Testimony of Guy Davis, Dr. Andrew Zimbalist and Dr. Hal Singer. The Motions to Exclude were filed back in February. The Court issued a minute order without further explanation: Upon review of the record, the Court denies without prejudice […]
White believes UFC 229 will do 3 million PPV buys
Dana White is touting that this Saturday’s UFC 229 is trending to 3 million PPV buys. If true, it would blow away the UFC record of 1.6 million buys. White states that the Embedded for the first episode of Khabib-Conor drew 1.7 million views within 24 hours. In comparison, he states that the first episode […]
UFC 230 main event announced
UFC announced the main event for November’s Madison Square Garden show. In a surprise announcement, Valentina Shevchenko will take on Sjara Eubanks for the 125 pound Flyweight title. Shevchenko was to have challenged for the title at UFC 228 but Nicco Montano had to withdraw to a bad weight cut. As a result, the UFC […]
EA Sports introduces “Notorious Edition” of UFC 3
The UFC and EA Sports announced a special edition of the EA Sports UFC game with a “Notorious Edition” in honor of the return to the Octagon of this Saturday night. Via press release: The Notorious Edition is available for a limited time and features exclusive cover art, as well as bonus in-game content including 500 UFC […]