Endeavor, the company that currently owns the UFC, has filed paperwork with the Securities and Exchange Commission to become a publicly traded company on the New York Stock Exchange. Endeavor states that it plans to raise $100 million in the offering which is a standard figure for companies until it provides an actual figure at […]
Show Money 28 talks UFC PPV buys, Endeavor buyout rumors and ONE
Wilder-Breazeale peaks at 990K viewers on Showtime
The Deontay Wilder-Dominic Breazeale fight drew 791,000 viewers Saturday night on Showtime. The ratings reflect the fight alone on the network. Including streaming, the average live viewership drew 886,000 viewers. The bout peaked at 990,000 viewers and there was not time to peak as Wilder knocked out Breazeale in 2 minutes and 17 seconds of […]
UFC signs multiyear sponsorship deal with Aurora Cannabis
Sports Business Daily reports that the UFC has signed a multiyear sponsorship deal with Aurora Cannabis of Edmonton, Alberta, Canada. As part of the deal, the parties will pledge fund research on “CBD products and athlete wellness and recovery, with a view to accelerating CBD product development and education.” The sponsorship will become visible next […]
UFC Rochester attendance, gate and bonuses
UFC Rochester took place Saturday night with Aspen Ladd and Sijara Eubanks stealing the show for Fight of the Night. Michel Pereira and Grant Dawson received performance bonuses for their work in the Octagon as well. Ladd won via unanimous decision over Eubanks with a unanimous decision as the feature bout of the prelim event. […]