Sportico broke the news that Endeavor, the owners of the UFC, have filed paperwork for an initial public offering with the Securities and Exchange Commission. You might recall that Endeavor planned an IPO in 2019 but pulled back the launch. According to its 2019 prospectus it had $3 billion in revenue. With the IPO in […]
UFC forges another deal with CBD sponsor
The UFC has entered into a five-year agreement with Love Hemp to be the Official Global CBD Partner of the UFC. Terms of the deal were not disclosed in the press release. Love Hemp is UK-based CBD company offering a variety of products. The company will have branded integrations within UFC content on digital platforms, […]
Triller announces music acts to Paul-Askren PPV
The Jake Paul-Ben Askren fight will take place on April 17th in Atlanta according to Triller Fight Club which is the entertainment platform arm of Triller. In addition, the company announced music groups including Justin Bieber, The Black Keys, Snoop Dogg, Ice Cube, Too-Short and E-40 for the event which will be on PPV. Per […]
UFC announces deal with UPshow and Joe Hand Promotions
The UFC announced that it has forged a partnership with UPshow, the leading in-venue entertainment and marketing platform, to deliver in-venue, streaming sports entertainment packages to retail and hospitality businesses across the United States for UFC Pay-Per-View events. Joe Hand Promotions will manage the effort. As you know, Joe Hand Promotions handles the UFC contract […]