UFC 264 is on pace to be one of the top gates in the promotion’s history as Dustin Poirier faces Conor McGregor in their third fight against one another. The event at the T-Mobile Arena in Las Vegas sold out when tickets became available and it is the fourth consecutive sell-out for the UFC since […]
Report: Fury-Wilder 3 July date in jeopardy due to COVID issue
ESPN’s Mike Coppinger reports that a COVID-19 outbreak in Tyson Fury’s camp may cause the July 24 heavyweight championship fight against Deontay Wilder to be postponed. Coppinger spoke with Bob Arum who stated that Fury does not have COVID so there is an outside chance that the fight may go forward. If not, they are […]
UFC lands Cryto sponsor deal appraised at $175M for 10 years
ESPN reports that the UFC has signed a deal with Cryptocurrency platform Crypto.com to be the “Official Fight Kit Partner” of the company. Although terms of the deal were not disclosed publicly, it is said by people familiar with the partnership that it’s worth $175 million over 10 years. The multiyear deal will give Crypto.com […]
Gaethje-Chiesa video kicks off Jose Cuervo-UFC deal
Jose Cuervo is now the Official Tequila of the UFC. The announcement comes in conjunction with a video featuring Justin Gaethje and Michael Chiesa with the hashtag #CuervoInYour Corner. Gaethje and Chiesa bring their intensity to a square off at a house party. Both fighters released the video on their social media Tuesday. Watch me […]
ATT gets into NIL space
American Top Team will be offering Name, Image, Likeness contracts to every University of Miami scholarship football player according to the Sports Business Journal and Gary Ferman of Canesport.com. At the beginning of the month, college student athletes were allowed to solicit their Name, Image and Likeness for monetary compensation. Previously, this was forbidden by […]