It was another bright year for the UFC as the company brought in more sponsors to its robust stable. This has helped the contribution to TKO’s overall earnings. Domestically, the company forged new deals (and renewals) with the following companies: Total Wireless Drip Getty Images Papa Johns Casey’s (one off sponsored weekend of TKO events […]
Court in Cirkunov sets deadlines for discovery disputes
Judge Richard Boulware held a status conference in the Misha Cirkunov antitrust lawsuit against Zuffa on December 18th. The Court set a number of deadlines to determine several discovery issues including having Dana White testify at some point during hearing that will span two days at the beginning of February (h/t John Nash). There are […]
33M viewers watch Paul-Joshua
Friday’s fight between Jake Paul and Anthony Joshua drew 33 million global viewers according to Netflix. Paul was stopped in the 6th round of their fight. Despite the loss, Paul brought in another huge audience. The event was the network’s No. 1-ranked program in45 countries including the U.S., U.K, Canada, Germany, Australia, Mexico, and Argentina. […]
Top 10 of 2025: 10 – UFC at the White House
Do we think UFC knew of this prior to Donald Trump’s announcement that he wanted UFC fights on The White House lawn this summer or the UFC scrambled to make this a vision? On July 4th, Donald Trump gave a speech and among his ramblings pronounced that on the 250th Anniversary of the United States, […]
Paul’s loss highlights boxing’s downfall
Perhaps the politicians in the pocket of TKO speaking at the Ali Act Boxing Revival Act were right. America boxing is stagnant. Arguably, boxing’s biggest draw, Jake Paul finally fought a boxer with a pedigree – Anthony Joshua. The former boxing Olympian and heavyweight champion’s career is in its sunset, but he still knows how […]