The Sports Business Journal reports that Bud Light will be the presenting sponsor for UFC 299 on Saturday. Via SBJ article on the news: Additional assets Bud Light will get as presenting partner include increased integration into the ESPN broadcast and increased branding throughout the event like having its logo on press conference backdrops, weigh-in […]
19 Crimes joins UFC as domestic wine partner
The UFC has signed Australian wine brand 19 Crimes as the UFC’s first domestic wine sponsor. It will be the fifth spirits/alcoholic beverage sponsor for the company. Per Sports Business Journal, its a two-year deal in the “low-to-mid-seven figures.” The deal first started on Asian UFC events and has now expanded to the US. The […]
AEW Dynamite (03.06) drew 779K viewers
AEW Dynamite drew 779,000 viewers on TBS per Wrestlenomics. The telecast drew 0.27 in the A18-49 demo. The telecast was down slightly from last week’s telecast. This week was the aftermath of the AEW Revolution PPV. Per Wrestlenomics, the telecast peaked with the opening quarter with Swerve-Samoa Joe and Adam Cole in a promo prior […]
UFC extends Venum deal as apparel sponsor
The UFC has extended its deal with Venum as the company’s global outfitting partner through 2029. IMG, the UFC’s licensing agent, negotiated the deal with Venum according to the UFC.com web site. Via announcement on UFC.com: “VENUM has been an amazing partner these past few years and we are thrilled to continue our relationship with […]