The following UFC video has been making its rounds. Its a parody of the LeBron “Rise” Commercial: Payout Perspective: This is another example of the UFC utilizing social media to promote its brand. At the end of the video, the UFC reminds viewers to watch UFC 122 on Spike TV. I like how the parody maintains […]
The Ultimate Fighter 12, Episode 9 garners audience of 1.8 million viewers
The Ultimate Fighter 12, Episode 9 earned a 1.3 household rating and averaged 1.8 million viewers. It earned a 1.79 with M18-49 and a 2.10 in M18-34. Spike TV confirmed these numbers via email to MMA Payout. Quarterlies: 1.22/1.24/1.24/1.36 Payout Perspective: This week was a better ratings week for TUF, especially with M 18-34, which […]
Versus to show WEC 52 pre/post-fight shows
With the UFC/WEC merger, Versus affirmed its commitment to MMA with a pre and post-fight show for Thursday’s WEC event. The success of the coverage will depend if the UFC continues with these shows. Versus, the exclusive home for the WEC, featured WEC live events and WEC Wreckage. Although things will change in 2011, Versus […]
EA Sports MMA and Sherdog Exchange Fighters set to make debut at Dec. 4th Strikeforce event
Three of the four fighters chosen in the EA Sports MMA and Sherdog.com exchange program will fight Dec. 4th. The exchange program announced at the Noons v. Diaz IIfight Oct. 9th had four young fighters train with a Strikeforce mentor and their camps. According to the Strikeforce press release, exchange trainees Fernando Bettega, Max Martytniouk and […]
Sportsnet.ca offers Canada’s first fantasy MMA game
Fightmetric’s Rami Genauer spoke with MMA Payout about Fightmetric’s involvement in creating a fantasy MMA game for Canadian sports outlet Rogers Sportsnet. Contestants pick winners from the three UFC events starting with UFC 122 on November 13 and culminating in the final match between Georges St. Pierre and Josh Koscheck at UFC 124 in Montreal […]