There will be a new camera angle for the nation when viewers tune into the UFC on Fox 4 this Saturday. Fox issued a press release Wednesday stating that it was introducing the “Ref Cam.” As many recall, the Pride organization in Japan had a “Ref Cam” which gave viewers at home a direct view […]
UFC reups with ESPN UK
MMA Junkie reports that the UFC has extended its TV deal with ESPN UK through August 2013. The deal means that the live events will continue on the premium cable channel for viewers in the United Kingdom and Ireland. Via MMA Junkie: The live fights should be welcome news for U.K. fans who have lobbed […]
Invicta FC has second successful show
MMA Junkie reports the success of the second Invicta FC event which was streamed live on its web site this past Saturday. Although Invicta FC president, Shannon Knapp, did not reveal the actual viewers, she stated it was more than 300,000. Invicta FC’s first online streaming event received 230,000 viewers. The flood of viewers is […]
RYU featured in Sports Business Journal
The Sports Business Journal (subscription required) has a feature on UFC official sponsor RYU. The article is a positive company profile on the company. While RYU is getting some good buzz, SBJ notes that its success will depend on how well the products sell. A selling point for the brand is that the clothing uses […]
Davis in new Sprite commercial
Cage Potato reports that Phil Davis appears in the latest Sprite commercial. The commercial comes at a good time as Davis will be on UFC on Fox this Saturday. Here’s the commercial: On Sprite’s ad campaign, Ad Age writes: The campaign highlights the experience of drinking a Sprite — described as “a unique, sudden hit […]