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Jason Cruz

White addresses Wednesday night events

January 20, 2014 by Jason Cruz Leave a Comment

MMA Junkie reports on Dana White’s reaction to the gate on Wednesday night events.  UFC Fight Night 35 drew 5,822 and a live gate of $231,951. Dana White admitted that Wednesday night shows are a tough draw however he believed that it would be a complimentary lead-in for TUF Nations on FS1 which debuted after […]

Filed Under: Attendance, gate, UFC

Dana White-produced reality show debuts this Thursday

January 19, 2014 by Jason Cruz Leave a Comment

The LA Times reports on a new reality television show about boxers produced by Dana White.  The 8 episode season debuts Thursday nights on the Discovery Channel. “The Fighters” focuses on the fight scene in Boston where White grew up.  The reality show is said to be different than other boxing reality shows in that […]

Filed Under: boxing

NBC Sports Networks adds more households

January 18, 2014 by Jason Cruz 1 Comment

The Sports Business Journal (subscription required) reports that NBC Sports Network will add 7 million households per a tier move spurred mainly  by the Dish Network.  The move could add $30 million per year in revenue for the sports channel. The essence of these gains is that NBCSN will be more accessible to households as […]

Filed Under: NBC Sports Network, TV

Dynamic Fastener’s sponsor strategy revealed

January 18, 2014 by Jason Cruz 10 Comments

MMA Junkie reports on sponsor Dynamic Fastener’s interesting sponsorship strategy with the UFC.  The small company does not pay the sponsor tax although its no-nonsense logo has been on many fighters of late. The feature talks with Kevin Perz, the head of Dynamic Fastener.  Perz is an MMA fan which is the reason why his […]

Filed Under: sponsorships, UFC

White vague on possibility of Lesnar in the UFC

January 17, 2014 by Jason Cruz 10 Comments

Could a Brock Lesnar return to the Heavyweight division be possible or is this just fanning the flames of publicity?  At Wednesday’s press scrum after UFC Fight Night 35 he did not rule out the former UFC Heavyweight coming back to the Octagon. The Lesnar rumors began around UFC 168 as many on social media […]

Filed Under: UFC

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