The Sports Business Journal reports on the Scarborough annual survey which tracks the habits of avid fans of the UFC and pro boxing. The Scarborough survey of over 200,000 U.S. residents age 18 and older indicates that 12.1% of the U.S. general population says they are very or somewhat interested in pro boxing, while 10.8% state the […]
Bellator 118 overnight ratings: 701,000
MMA Payout has learned from Nielsen sources that Bellator MMA Live 118 received an overnight rating of 701,000 average viewers with a peak of over 1 million for the Joe Warren-Rafael Silva main event. Despite the NBA Playoffs, the 1.022 million viewers is the fourth time this season the peak has surpassed the 1 million […]
UFC-Nike butting heads over fighter appearances?
Last week the Strait Times reported on a developing story that underscored the continuing tension between Nike and the UFC. A Nike-sponsored world tour which touts appearances by Jon Jones, Anderson Silva and Georges St. Pierre is being called “false advertising” by the UFC. The 11 city overseas tour began in Paris May 5th and […]
Bellator PPV price point varies
UFC Gyms are healthy investment
The Sports Business Journal (subscription required) recently published an article about the success of the UFC Gym franchise. While the UFC brand connotes an MMA emphasis, the gym has succeeded through expansion and appealing to a wider range of fitness enthusiasts. The UFC Gyms offer kickboxing and martial arts classes with MMA themed decor, but the […]