MMA Payout has learned from Nielsen sources that Bellator MMA Live 118 received an overnight rating of 701,000 average viewers with a peak of over 1 million for the Joe Warren-Rafael Silva main event. Despite the NBA Playoffs, the 1.022 million viewers is the fourth time this season the peak has surpassed the 1 million […]
UFC-Nike butting heads over fighter appearances?
Last week the Strait Times reported on a developing story that underscored the continuing tension between Nike and the UFC. A Nike-sponsored world tour which touts appearances by Jon Jones, Anderson Silva and Georges St. Pierre is being called “false advertising” by the UFC. The 11 city overseas tour began in Paris May 5th and […]
Bellator PPV price point varies
UFC Gyms are healthy investment
The Sports Business Journal (subscription required) recently published an article about the success of the UFC Gym franchise. While the UFC brand connotes an MMA emphasis, the gym has succeeded through expansion and appealing to a wider range of fitness enthusiasts. The UFC Gyms offer kickboxing and martial arts classes with MMA themed decor, but the […]
Mayweather (of course) tops payouts for “The Moment”
Kevin Iole of Yahoo! Sports reports the fight purses for Saturday’s Floyd Mayweather-Marcos Maidana fight at the MGM Grand in Las Vegas, Nevada. Mayweather will make $32 million without factoring other streams of revenue. Mayweather’s opponent, Marcos Maidana will make $1.5 million. Maidan will also receive a portion of the television rights from Argentina and […]