MMA Junkie reports on Phoenix International Raceway and its continued sponsorship with Dominick Cruz despite his prolonged absence from the Octagon. Cruz returns to action this Saturday at UFC 178 as the headliner of the FS1 prelims. In the past, Cruz has served as an “Honorary Pace Car Driver” for a NASCAR event at the […]
TUF 20 Episode 3: 433,000 viewers
MMA Payout has learned from a Nielsen source that last night’s third episode of TUF on FS1 scored an average viewership of 433,000 which marks the lowest live viewership for the show this season. In the fight of the show, Jessica Penne defeated Lisa Ellis with a rear-naked choke. TUF 20 on FS1 Episode 1 […]
Canelo Alvarez signs deal with HBO
Boxer Canelo Alvarez has signed a muli-fight deal with HBO which will begin on December 6th or December 13th on the network. The deal is a major move in the world of boxing as Alvarez, considered the future of boxing, and a Golden Boy promoted fighter has joined the network dominated by fighters promoted by […]
TUF 20 Episode 2 Live +3 increases viewership 65%
MMA Payout has learned that the second episode of TUF 20 last week on FS1 received an increase of 65% to 946,000 viewers. This reflects a bump of 372,000 viewers.. The Live + 3 viewership average (excluding Ep 1’s Fox re-air) is slightly over 888,000 viewers and the live viewership average is 555,000 viewers. Payout […]
Bellator 125 Live +3 = 796K; peak at 1.25M
MMA Payout has learned that Bellator 125’s adjusted viewership rating for this past Friday’s event drew the initial rating up 54,000 to a Live plus 3 rating of 796,000 viewers. The peak rating went up as well to 1.25M viewers. Payout Perspective: Through three events of Season 11, we see that the average viewership has […]