MMA Payout has learned that the adjusted viewership for last Wednesday’s TUF 20 Episode 4 drew an additional 236,000 viewers an ended with 813,000 total viewers reflecting an increase of 41%. Episode 1 – 536,000 viewers; 831,000 viewers Episode 2 – 574,000 viewers; 946,000 viewers Episode 3 – 433,000 viewers; 791,000 viewers Episode 4 – […]
UFC Fight Night 54 on FX: 413K, but last hour does well on FS1
MMA Payout has learned that Saturday night’s UFC Fight Night 54 which aired on multiple Fox networks due to MLB baseball drew a final overnight viewership number of 1,267,000 in the last hour of the event if you include viewership on both FX and FS1. The event was simulcast on both stations as FX aired […]
Bellator 127: 609,000 viewers
MMA Payout has learned that Bellator 127 which took place last Friday drew an overnight viewership of 609,000 viewers which is down 7 percent from the previous week. The peak of 780,000 viewers occurred during the main event in which Daniel Straus ended Justin Wilcox in round 1. Friday night’s 5th episode of season 11 […]
International deals driving revenue growth for UFC
According to a report by the Sports Business Journal, international television rights fees are driving the UFC business model while the PPV business is taking a step back in revenue for the company. The article, which we earlier reported on regarding all-time PPV draws for the company, also wrote about the hard decisions the UFC […]