MMA Payout has learned from a Nielsen source that last night’s regular season finale of TUF 20 scored 508,000 viewers. The adult 18-49 was steady with 336,000 viewers for the 12th and final episode of the season. The 336,000 viewers in the adult 18-49 demo was the season average. The season average (overnight viewership ratings) […]
Schaub loses 6 sponsors in light of Reebok deal
According to a recent podcast by UFC Heavyweight Brendan Schaub, he has lost 6 sponsors due to the recent UFC-Reebok uniform deal. On The Fighter and The Kid podcast this week, Schaub claims that he had made twice what the UFC pays him from sponsors. Schaub lost to Travis Browne at UFC 181 this past […]
TUF 20 Episode 11 up to 724,000 viewers
MMA Payout has learned from a Nielsen source that the 11th episode of TUF 20 last week drew an adjusted Live plus 3 viewership of 724,000 viewers. The bump in viewers watching the 11th episode on their DVRs was the lowest of this season. UPDATE: For those wondering, TUF 19 DVR +3 ratings were 278,000, […]
UFC 181 ratings up, Prefight show sets record
MMA Payout has learned from a Nielsen source that the UFC 181 Prelims on Saturday drew an average viewership of 840,000 viewers. In addition, the UFC 181 Prefight Show drew its best rating ever on FS1 with an average viewership of 606,000 viewers according to Nielsen. The one hour Prefight show preceded the Prelims. The […]