ESPN’s Dan Rafael reports that Saturday night’s HBO boxing card featuring the third fight between Brandon Rios and Mike Alvardo drew 1.252 million HBO viewers. According to Nielsen the peak of the fight drew 1.315 million viewers. Per Rafael, it was the most watch fight of the three between Rios and Alvardo. Also on Saturday, […]
WWE Network posts 1 million subscribers
The WWE announced that its WWE Network has surpassed 1 million subscribers in just 11 months. Despite early concerns about retaining subscribers, the company has hit a significant benchmark with its digital platform. The announcement comes a week ahead of its 4th Quarter earnings for 2014. The increase in its subscribers is a dramatic turn […]
WSOF retains Hollywood marketing expert to grow sponsorship sales
The World Series of Fighting has announced that it has retained Rolfe Auerbach to assist with the growing organization’s sponsorship sales. Auerbach is the President and CEO of Los Angeles-based Brand in Entertainment. He will be in charge of all sponsorship sales and product integration strategies on behalf of World Series of Fighting. Via WSOF […]
De La Hoya announces the launch of network
Oscar De La Hoya announced last week that he is launching his own network. De La Hoya TV will debut this spring as announced at the National Association of Television Program Executives annual conference in Miami. The network will offer combat sports including boxing, MMA as well as features on sports and lifestyle that will […]