The MMA Hour recently interviewed Reebok’s Michael Lunardelli regarding its partnership with the UFC as its official clothing sponsor. While Reebok touts the relationship, it addressed some of the controversy arising out of the sponsor deal. Notable in the interview with Ariel Helwani was Reebok’s response to the criticism that there were misspellings for some […]
The UFC is willing to help fighters with substance abuse issues
With the new USADA-UFC program in effect, MMA Junkie reports that despite no substance abuse program, the UFC promises help for those that need it. Although the USADA-UFC program will test for recreational drugs, it does not provide assistance for those that may need assistance for a substance-abuse problem. Major sports leagues have some policy […]
Mayweather-Berto officially announced for Sept. 12th
Floyd Mayweather will face Andre Berto on Saturday, September 12 in Las Vegas in his final fight under his Showtime contract. Mayweather-Berto will be on Showtime PPV. Despite murmurs that Mayweather would fight on network TV, the event will be on Showtime PPV for $74.95HD/$64.95SD – a substantial decrease from the $99.95HD price tag this […]
WSOF finds new sponsor in Alienware
The World Series of Fighting announced a partnership with Alienware. The Dell computer subsidiary was recently an official sponsor of the UFC. According to multiple sources, Alienware is no longer a sponsor of the UFC. “Alienware is happy to partner with World Series of Fighting and to continue its support of one of the most […]
UFC fighters spend time training with Detroit Pistons
The Sports Business Journal (subscription required) reports on a cross-training of UFC athletes and the NBA’s Detroit Pistons. The program between MMA and the NBA seeks to eliminate the number of pre-fight injuries that UFC fighters have suffered over the years. Stipe Miocic, Jessica Eye, Aljamain Sterling, Ryan LaFlare and Kevin Lee spent four days […]