On Friday, TKO announced a multiyear sponsorship agreement with “technology-enabled licensed insurance agency Supersure. It was announced by the Sports Business Journal that it was the first sponsor to be involved in the broadcast of UFC Freedom 250.
TKO announced a broader deal with the Florida-based company which will include UFC, Zuffa Boxing and UFC BJJ.
Supersure will be the Official Small and Medium Business Insurance Partner for TKO. Its the first time this category has been open. It also infers that TKO is leaving open the opportunity for a bigger insurance company to sign on with it.
The CEO of Supersure is Howard Makler. Notably, Makler was a part of a company named Innovation Refunds. It has sponsored the UFC in the past. A year or so ago, Makler interviewed White (and vice versa) as part of some sort of Innovation Refunds marketing piece. In the interview they talk about White working through COVID-19.
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