The UFC announced that it has entered into a multiyear marketing partnership with “modern healthcare platform,” Rugiet. It will become the Office Partner of the UFC with exclusivity in the Hair Growth and Erectile Dysfunction Treatment categories.
Rugiet signage appeared in the Octagon this past Saturday at UFC Fight Night Seattle. No financial terms of the deal were disclosed.
The company was founded in 2018 and is based in Austin, Texas.
As with most sponsorship deals, Rugiet will have branding integrated with the UFC. It will sponsor highlights as well as signage at “every UFC Fight Night in the U.S. as well as within all episodes of Dana White’s Contender Series and The Ultimate Fighter reality series.
It will also activate during pre-fight weight ins in which it will have something called the Rugiet Privacy Cover. It will be partition that is used in case a fighter needs to strip all the way down for weigh ins.
Per the release, “[t]he new agreement also provides for an annual Brand Ambassador program that will bring the partnership to life through appearances, content, and creative campaigns with notable UFC athletes.”
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