The Official Sports betting Partner of the UFC is bet365 as it has signed a 5 year deal with the company. it replaces DraftKings which had been the sponsor since 2021.
The agreement with bet365 will be for the United States and Canada’s. It previously had a deal with the UFC as its official sponsor in the UK and Ireland.
You may have seen the new signage in the Octagon this past weekend during the Mexico City Fight Night. UFC commentator Laura Sanko is an official endorser.
bet365 is UK-based company with offices worldwide including Denver, Colorado as its US headquarters. The company has US deals with the Charlotte Hornets, Denver Nuggets, Colorado Avalanche, and St. Louis Cardinals.
The move reflects a shift in the sports betting/gambling industry as a UK-based company attempts to make a big play into the US cutting into market share of the likes of DraftKings, FanDuel or BetMGM.
bet365 will participate in brand integration and other programming integrations with the UFC
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