On Wednesday, McFarlane Toys announced the signing of a licensing agreement with the UFC to create a line of physical and digital collectibles to fans worldwide according to a company press release.
IMG, UFC’s licensing agency brokered the deal. The announcement continues the growth for the UFC as it licenses its brand. The release included quotes from the UFC’s Senior Vice President of Global Consumer Products Tracey Bieczinski, “We’re excited to partner with McFarlane Toys, one of the most respected manufacturers of intricate collectible figures in the industry. UFC fans are among the most passionate in all of sports and we are confident in McFarlane’s ability to deliver authenticity to our fans with a collection of unique, accurately crafted figures, inspired by some of UFC’s most elite athletes.”
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