The UFC and Curacao-based Roobet.fun have entered into an agreement for it to be the official social casino of the UFC. Terms of the agreement were not disclosed.
Per the press release:
Under the terms of the agreement, Roobet.fun will receive prominent branding in the world-famous Octagon® at select UFC Pay-Per-Views and Fight Nights and will be featured as a Presenting Partner of select episodes of Embedded, UFC’s all-access video content series featuring top UFC athletes preparing for upcoming events. UFC and Roobet.fun will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, which reach more than 243 million users worldwide.
In addition, UFC and Roobet.fun will also give fans the chance to experience the excitement of UFC in-person by competing for sweepstakes packages that will feature exclusive in-person prizes, such as tickets to UFC events, post-fight tours of the Octagon, meet and greets with UFC athletes and legends, and VIP tours of the UFC Performance Institute– the state-of-the-art sports research, innovation, and mixed martial arts training facility in Las Vegas.
Roobet.fun has become a content creator as it sponsors several podcasts of current UFC fighters. In addition, it touts 3,300 digital games to bet on although it is not available in the U.S. But, its allure is its crypto casino capabilities.
In addition to Roobet.fun, the UFC also is sponsored by Crypto.com and blockchain logistics firm VeChain.
The company will make its Octagon debut at UFC 291 on Saturday in Salt Lake City.
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